Built around a watch, not a product SKU
Generic commerce software models a watch as a title, a price and a photo. Worldwatch models the reference, the specification, what you paid, who you bought it from, and what it is worth now.
Built with dealers who were tired of their own spreadsheets.
The Artist's Garden at Eragny
1898
Camille Pissarro
The watch
Inventory
One record per watch, holding the reference, the full specification, what you paid, who you sold it to, and a status per connected channel.
Read morePhotograph to draft
Photograph a watch, let recognition propose the reference with ranked alternatives, and get nine fields of the form filled in for you to check.
Read moreContacts
Buyers, sellers, consignors and suppliers with their people, addresses and VAT numbers, and everything each of them has traded with you attached.
Read more
Selling it
Publishing
One listing form for five connected platforms, with each one’s required fields, price limits and shipping options checked before the listing is submitted.
Read moreWebshop
Your own shop on your own domain, reading the same inventory record as every other channel, so a watch that sells anywhere comes down everywhere.
Read moreThe Worldwatch marketplace
Search what other dealers on the platform are holding, see who is selling it, and place a buy request. Worldwatch takes no commission on it.
Read moreWhatsApp
Push a listing into a dealer group in one tap, and have the reply come back into Worldwatch as a lead attached to the right watch.
Read more
The business around it
Orders
Sell orders and buy orders together, each tracking the sale, the payment and the fulfilment separately, with the paperwork attached to the order.
Read moreReporting
Revenue, realised margin, return on investment by brand, stock value and channel share, each against the previous period, plus a ledger for your accountant.
Read more
Inventory
One record per watch, complete enough to list from and to file a return from.
- Photograph, search or type it in
- Photograph it and let Watch Vision AI read the dial or case back, search the reference catalogue and start from verified specifications, or type it in yourself.
- Specification in depth
- Movement, complications, crystal, case shape, bezel, clasp, hand set, bracelet and end links, plus measurements carrying their unit and their source.
- Cost, supplier and invoice
- Acquisition price, date, supplier, their VAT number and the purchase invoice sit on the record, which is what makes the margin figure real rather than estimated.
- Photographs
- PNG, JPG, WEBP and HEIC up to 30 MB each, converted in the browser. The first image is the cover, and per-channel image requirements are checked before you publish.
- Bring in what you already hold
- A seven-stage import reads a connected channel, a feed URL, an uploaded file or your own website, shows you everything it found, and writes nothing until you confirm.
Listings and channels
Publishing is a form, not a second inventory to keep in step with the first.
- One listing form
- Title, description, price, tax scheme, shipping terms and warranty attestation, plus the per-channel fields each platform demands, filled once.
- Push and poll
- eBay, Shopify and WooCommerce are pushed over their APIs. Wristler and Bezel poll a feed Worldwatch hosts for you.
- Sold once, gone everywhere
- When a watch sells on one channel it is marked sold in Worldwatch and taken down on the others, which is the failure double-listing exists to cause.
- Bulk actions
- Unlist, archive or delete a selection, with a checkbox that decides whether the connected channels follow.
Orders
Sell orders and buy orders in the same place, each tracking sale, payment and fulfilment separately because they move at different speeds.
- One badge over sale, payment and fulfilment
- Negotiating, pending, active, shipped, delivered, completed, cancelled. Underneath sit the sale, payment and fulfilment states the badge is derived from.
- Documents on the order
- Sales and purchase invoices, credit notes, pro formas and receipts attach to the order, alongside the insurance certificate where one applies.
- Tracking
- A tracking number and carrier from a list of 24, with the link the buyer can follow. Shipping labels are exchanged between the parties rather than bought through us.
- Where the order came from
- Direct purchase, a negotiation with its full offer history, an auction or a proposal. Channel orders carry the channel's own reference back with them.
Reporting
Margin, stock value and channel performance, each against the comparable previous period.
- Revenue, orders, watches sold, customers
- Each with its change against the comparable period.
- Profitability
- Realised margin, return on investment by brand or by model, margin by brand best first, and net profit by month.
- Inventory
- Stock value, items held, price distribution across bands, and stock composition by brand.
- Channels and contacts
- Share of revenue, units and average price per channel, including sales you made off-platform. Top customers and top suppliers by value.
- Export for your accountant
- One CSV or Excel file in a single language and currency, with purchase and sale VAT, the tax scheme applied, margin, margin VAT and profit per line.
The rest of the business
The parts that are not the watch, and that a spreadsheet handles worst.
- Contacts
- Buyers, sellers, consignors and suppliers with their people, addresses and VAT numbers, an activity feed per contact, and what each of them bought, sold or consigned.
- Tax profile
- Domicile, trade zone, default scheme and rate, margin-scheme usage, reporting period and per-jurisdiction registrations, applied when a listing is priced.
- Team
- Multiple users with role-based permissions from the Pro plan up, and an audit trail on Enterprise.
- Search
- One field across inventory, orders and contacts, because you rarely know which of the three the thing you are looking for is filed under.
Put your stock to work
Import what you already hold, connect a channel, and see what moves. The free plan needs no card, and selling on the Worldwatch marketplace costs no commission.
Questions first? Ask us and we will walk through it with your own stock.

